Browsing All Posts published on »April, 2012«

Google will punish overzealous search optimisers

April 25, 2012

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INTERNET SEARCH FIRM Google has taken a look at its search rankings, explaining that it will penalise those web sites that over-egg their search optimisation cake. The firm’s ranking algorithm or Panda system is a difficult beast to ride, and many web sites have complained that changes to it have seen them fall down the rankings. Google […]