Randi Zuckerberg, the sister of Facebook CEO Mark Zuckerberg, is leaving the company after six years to start her own social media firm, according to Facebook.
Facebook said Thursday that Zuckerberg, who had led Facebook’s consumer marketing team, is leaving to start her own company, reports The Los Angeles Times.
The social networking site says the company is “grateful for her important service.”
Zuckerberg did not immediately respond to an email for comment, nor did her brother Mark.
The blog AllThingsD, which earlier reported her departure, says she is leaving to start a company called RtoZ Media, which is a play on her name’s initials.
Few details are available on the startup’s website, which says RtoZ is still working on “absolutely everything about this new initiative,” The LA Times reports.
The venture will likely build on Zuckerberg’s work at Facebook. There, she worked with media companies to bring elections and other current events to the social network.
However, it is believed that Ms Zuckerberg’s new venture will be aimed at helping other companies “become more social.”
According to sources, a three-month maternity leave away from Facebook gave Zuckerberg time to reflect on her career.
The news comes after the former Facebook marketing director called for an end to on-line anonymity last month, reports The LA Times reports.
Miss Zuckerberg said internet users would “behave a lot better” if everyone had to use real names when surfing or posting on the internet.
Facebook has been at the centre of recent controversy over internet privacy and bullying issues.
The service currently requires all its members to use their real names and emails when signing on, The Daily Mail reports.